The best new propositions address customer needs that are currently being underserved. We help our customers understand these opportunities and develop breakthrough propositions that help them stand out from the crowd.
We understand the importance of a great proposition, especially in today’s ultra-competitive market.
Through experience, we know the best propositions are those that are always aligned with customer needs, evolving as and when the industry or customer attitudes change.
That’s why we have established a clear set of design principles when helping our clients build and deliver genuine breakthrough propositions. These cover:
With proven expertise and credentials, we work with our clients throughout of the development lifecycle, implementing structured checkpoints at each stage to ensure success.
Consumer and market research – meaningful insight into the needs and requirements of the target audience, the concept’s value opportunity and competitor activity
Concept definition – target outcomes and success criteria, potential solutions, prioritisation and selection
Proposition definition – developing and agreeing the high-level proposition rules and requirements
Pricing and incentives – developing customer value offer, identifying price point options and the mix between core pricing, incentive and usage offers
Acquisition, on-boarding and CRM – ensuring the acquisition offer attracts customers and also sets up the desired customer behaviour – i.e. delivers the business benefits
Test and learn scenarios – a new proposition needs to be tested in a live environment. We bring the insights expertly and quickly back to the proposition to ensure the final proposition is optimal
A new digital bank needed help developing a range of services and products to work seamlessly with their highly differentiated user experience. Over a period of five months our team developed the detailed product propositions for mortgages, savings, personal loans, cards and current accounts (both for personal and business customers). The final propositions were presented to and agreed with the executive team and are now in various stages of implementation and delivery.
A leading UK bank was experiencing very low levels of debit card penetration in its customer base. Also, usage levels of business debit cards were underperforming against KPI targets. Working closely with the client, we redesigned their card proposition and successfully tested it using market research. We then developed a ‘test and learn’ pilot, working closely with the branches and business banking managers to ensure the new proposition worked and was feasible in a ‘live environment’. The results demonstrated a significant improvement in card sales, usage and customer engagement levels. The new proposition is now being implemented nationwide.
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Working at ChilliMint is both rewarding and challenging. You’ll be immersed from the start, giving you the opportunity to rapidly learn about, and prove yourself in, the financial services and banking sector.
We will match your commitment to us with all the encouragement and support you need to develop and maximise your potential. We are excited to offer huge opportunities to help you progress on your career path, from consulting analyst to full partner.
We work in small teams and from day one, you will be exposed to live projects and have delivery responsibilities. Additionally, you will be in direct contact with directors, partners and senior level clients. Whatever your level, you will be expected to contribute to team debates and client meetings. The below diagram illustrates the career path you could experience at ChilliMint.
We’re on the hunt for two ambitious, hard-working graduate consulting analysts to join our busy team.